Karius
The Karius® Test is a blood test based on next-generation sequencing of microbial cell-free DNA. It can identify and quantify over 1,000 clinically relevant pathogens including bacteria, DNA viruses, fungi, and parasites. Applications include complicated pneumonia, infections in immunocompromised patients, and endocarditis.
We partnered with the Karius team to design packaging for their direct to consumer test kits that are easy to print, convenient to ship and supports their brand vision beautifully.
Services
graphic design
identity systems
guidelines
print production
packaging
rendering
We blew up the Karius logo, wrapping all sides of
the shipper box, to maximizing brand presence
and a create fun, impactful visual simultaneously.
Packaging mechanicals were created for
manufacturing, as well as some additional design
collateral, cleanly outlining instructions and next steps.
We designed a second look for the shipper that is
a bit more minimal, heroing the brand color with a
modest brand presence and modern type setting.
