Strand Equity
Named after a popular strip of boardwalk in Manhattan Beach CA, Strand Equity is a group of experienced entrepreneurs investing in the next generation of distinctive consumer brands and services.
We partnered with Strand to elevate their overall brand presence to better embody the firms’ unique investing style, while capturing their affinity for the Southern California coast where the venture began.
Services
graphic design
creative direction
guidelines
web
photography
art direction
production
rendering
The color palette is inspired by the beautiful and
iconic California coast.
We photographed Strands’ partner product
on backgrounds that compliment the products
themselves, while also supporting the select
Strand brand colors.
We applied our product photography to create tiled
wallpaper artwork. These compositions were used as unique
backgrounds, highlighting key online customer testimonials.
The new brand identity and product photography
translated beautifully to a completely redesigned
online presence.
