Taquitos Especiales
Taquitos Especiales, aka Taco Cup, is an independently owned and operated food truck proudly serving the New York City area. Impressed by the founder’s passion, vision and hustle, we shared their aspirations to elevate the brand beyond food services alone and introduce moments that capture the city’s character and lifestyle.
We proposed three visual identity options that celebrate the brand’s heritage in unique and sophisticated ways.
Services
creative direction
identity systems
strategy
naming
graphic design
ideation
rendering
Option 1
A more traditional approach for Taquitos Especiales
that references food industry heritage, and is brought to
life through premium materials and applications.
Option 2
Inspired by timeless NYCTA iconography, we
proposed a classic Helvetica word mark paired with a simple
circle logo. A familiar and extendible identity system.
Option 3
Sophisticated typesetting and a premium color
palette bridge the gap between high fashion and
contemporary design.
